HOPE – The Obama Musical Show
The Initial Situation
MOVE GmbH assigned the agency with the communication of the world premiere of the musical ‘HOPE – Obama Musical Show’, held in Frankfurt’s Centennial Hall in January 2010.
The Task
Provide comprehensive information for national, and international (via correspondents) media – print, radio, TV – in order to draw attention and to make ‘HOPE – Obama Musical Show’ worldwide known.
The Implementation
- via PR
- Creation of press materials for a single media appearance
- Establishment of a press server (over 7000 personalized addresses)
- Press accreditation
- Organization of press meetings in advance to the samples
- numerous press releases, strategic graded (based countdown to the premiere, to fuel the expectations of the press and the public)
- Mediation of interviews with producer, composer and Cast
- Placement of ticket lottery, to secure additional reporting and to inspire viewers directly
- Supervision and coordination of the press on the opening night (print, radio, TV journalists and numerous camera teams)
- Press conference after the show
- Documentation of the reporting
The Result
‘HOPE – The Obama Musical Show’ received a very extensive media interest in the preliminary reporting to the world premiere (national and international) – in print, radio and television formats, and the reporting on the Internet was extremely intense as well. The crush of media at the premiere and the subsequent media coverage were overwhelming.
“The ROESSLER PR team always retained calm, even in stressful situations, and was always focus on tough work and good advice. In this way, thanks to the professional work and the great modesty at the same time, which we greatly appreciate, we have achieved the largest international media coverage that a musical premier has ever reached. For this purpose, thanks, thanks, thanks!”
Roberto Emanuele, Producer
Roberto Emmanuele, Producer of the "Obama Musical Show', Foto: Move GmbH
Links
Link to the Musical ‘HOPE – The Obama Musical Show’
