MitscherlichHaus

The client

The Wohnheim GmbH, a subsidiary of the ABG Group – FRANKFURT HOLDING is one of the major housing companies in Frankfurt a.M.

The task

• Increase the visibility of the Mitscherlich house, a completely renovated, energy-efficient residential building in Frankfurt-Höchst
• Creating a positive image
• Increase the identification of the residents with their house
• Communication should also support renting
  

The reaction

• Creating word / image brand ‘My Way of Living’
• Definition and communication of sustainable USPs
• Target group definition and consistent communication with the core target group
• Creation of promotional materials (flyers / fair presentation)
• Creation of the websites my-way-of-living.de and my-way-of-wellness.de
• Execution of attention-grabbing events in the house for tenants, their friends, potential tenants and residents of the region; event documentation with videos
• continuous press work (Local News / real estate trade press), connecting to network with relevant institutions and local businesses in order to link the house and its services in local area networks
• Ideas, eg. in the provision of housing as an artist’s studio

The result

The MitscherlichHaus was perceived with a positive image within a short time period  and has also established itself as a venue for events in the western part of Frankfurt. The residents identify themselves with the house. Rental talks are supported positively, proactive landlords listed requests. Prospective tenants inquire specifically for apartments in the MitscherlichHaus.

Links

to the website of the MitscherlichHaus

to the video of the Summerevent 2010 „African Night“

to the website of the MitscherlichSpa